Google Ads (Beginner) Coaching Program

• How to create a campaign on Google Ads (Search or Performance Max)
• The best practices regarding the campaign creation process (Keywords, types of campaigns, budgets, etc)
• The Best Creatives to use
• How to Interpret Results

The first part of this session aims to help you configure your Google Ads Account. This is when we set up the tracking, billing information, etc. Further, we cover the campaign creation process from A to Z.
This step consists of creating a campaign together while teaching you good practices.

This session aims to follow up on the learnings from the first session regarding your campaign creation. We start by auditing the results from the campaign created in the first session.
Most of the time, there are adjustments to make with new campaigns, and we show you exactly what adjustments to make in your specific case.

Once your campaigns are online and running, there are always many optimizations to make, keywords to add and remove, and so on. Every situation is different, and we’ll make sure to help you do the right things.

The final session aims to ensure that all the learnings are well assimilated and that you know where you’re heading in the future regarding Google Ads. We overview your difficulties and make final recommendations/implementations.

**Please note that the planning and hours budgeted may vary. Everyone has its own different situations and learning curve. But in any case, the final goal is to make you completely autonomous with your Google Ads campaigns.