About us

The creation of the academy happened naturally. I always coached entrepreneurs on web marketing, even while working in an agency. But the agency world never really worked for me—and fortunately so. I personally think that the business model is structured in a way that doesn’t align with how I want to work with businesses.

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That realization pushed me to finally take another path. But even as a digital nomad, I found myself hosting workshops on Facebook Ads in different countries, and those moments became by far my best memories and work experiences. Because, for the first time, I wasn’t just running campaigns—I was helping people actually understand them. 

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It made me realize that real marketing impact doesn’t come from rigid structures or agency hierarchies—it comes from hands-on learning, adaptability, and a deep understanding of how digital platforms actually work. And now, with AI changing the marketing game, coaching is more relevant than ever. Because you just don’t need an agency anymore. AI has leveled the playing field. What once required an entire team—copywriters, designers, media buyers—can now be done faster, smarter, and more efficiently with the right tools. Ad creatives can be generated in seconds, targeting is more automated than ever, and even video editing…..

 

And today, I’m fully dedicated to this academy, helping people master the art of digital advertising without the bullshit! And I wouldn’t have it any other way.

Benoit St-Laurent